There’s absolutely no magic formula to SEO.
What is more, high results do not just “happen” as any good digital marketing services will tell you.
Old school SEO was a combination of packed keywords, thin content, and heaps of random backlinks (whether plausible or not). However, doing this in 2019 can get you penalised and shed site authority- all critical factors to high ranks.
Search engine algorithms have become a great deal smarter, and rank websites based on user need/experience.
If there’s at least one thing to hone in on for search engine optimisation, it’s this:
Concentrate on Long-tail Keywords
Long-tail keywords would be the direction that consumer searches are going- a more natural language approach.
You will have an easier time positioning for long keyword phrases than short ones, and it’ll probably bring you more relevant leads.
For example:
Rather than “picture framing”, try “how to frame a picture” or “how much does it cost to frame a picture”.
That particular user may be taking a look at pricing: important information to draw in leads.
Other examples for long-tail keywords can be determined if you do an initial search on Google for the shorter keyword phrase (more commonly called “head term”).